Anyone who wants to understand data visualisation in the context of visual communication and information graphics for analytics and data science but have not had any [or major] exposure to the field. It can also be beneficial to those who want to pursue a change in career and work more closely with data visualisation in an analytics / data science capacity but have not had a chance to figure out how to go about it. Lastly, it can benefit anyone who works in a business or technical role and uses data to communicate opportunities and insights to other businesses or technical stakeholders.